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Tag: how to market your book

Written by VP AndersonNovember 23, 2015October 7, 2019

On Marketing: “No Such Thing as Bad Press?”

Ever heard that saying? No? Yes, you have. (Liar.) “There’s no such thing as BAD PRESS,” they said. “Oh, yes there is!” you scoffed. “Like, remember the time when Miley Cyrus donned a Trojan bikini and gyrated on that Beetlejuice guy at the VMA’s or whatever, and it totally destroyed her career?” Except, wait…no it […]

Written by VP AndersonNovember 18, 2013October 7, 2019

V on REUTS Marketing Monday: The Art of the Press Release

For those of you who aren’t familiar with the inner-workings of the publicity business, 90% of the time new authors are put in charge of writing their own press releases. Even if you do eventually end up reaching the level of success where you can hire someone to do it for you, it’s actually STILL […]

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